Facebook boosted by mobile ad increase

Tuesday, November 10, 2015



Facebook’s strong energy in mobile continued right into the 3rd quarter as it reported 72 percent year-on-year growth in advertising on smart devices as well as tablets to $3.3 bn.

Mobile marketing makes up greater than 3 quarters of the social media team's advertisement revenue, up from two-thirds a year back, generated by a 23 per cent rise in month-to-month active mobile customers to 1.39 bn.

Total revenue, including its little as well as decreasing payments company, increased 41 percent to $4.5 bn, ahead of Wall Street expert's projections. Month-to-month active users went beyond 1.5 bn for the first time, up 14 per-cent year on year. 


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